Personalized, Data-Driven Marketing at Scale for Holiday Extras

Holiday Extras is a leading travel services provider offering airport parking, hotels, lounges, insurance, and more to millions of travelers. As customer expectations for personalized digital experiences increased, Holiday Extras’ marketing systems struggled to keep pace.

Marketing teams operated across fragmented platforms, limiting visibility into customer behavior and campaign performance. Their existing platform restricted flexibility and data structures, preventing teams from scaling personalized journeys or adapting quickly to changing customer needs. Without a unified view of customers, measuring lifetime value and marketing ROI was equally challenging.

In addition, campaign execution often depended on development support, slowing time to market. To drive growth and engagement, Holiday Extra required a modern marketing foundation; one that empowered teams to act independently while staying connected through data.

Ascendion implemented Salesforce Marketing Cloud to create a single source of truth for customer engagement across Holiday Extra’s brands and channels. Email Studio and Journey Builder enabled marketing teams to design, personalize, and automate communications at scale using dynamic content and data-driven journeys. Email, SMS, and push messaging were unified within one platform, simplifying analysis and decision-making. The solution supported rollout across multiple business units with a combination of shared and dedicated environments, balancing consistency with flexibility. As teams gained confidence and capability, ownership of campaign execution increased, reducing dependency on development teams.