Closing the Gap: Transforming Marketing with Data-Driven Personalization

Our client modernized its marketing strategy to better align with evolving customer behaviors. With Ascendion’s implementation of Salesforce Marketing Cloud Personalization, they can now drive greater impact for customers.
Our client is an international auction house, renowned for antiques and fine art.
Ascendion reviewed our client’s requirements and implemented Salesforce Marketing Cloud Personalization for increased insight into their customer’s behavior. This would empower their team to improve their marketing strategy with performance-driven decision-making.

Trusted by Clients. Respected by Partners.

Clients cite strong leadership, responsiveness, and reliable delivery. Partners point to engineering depth, SME coverage, and a steady focus on outcomes over activity.

Business Impact

Our client can now create personalized email content and view customer web behaviors in real-time for improved decision-making and performance tracking.

The weekly Newsletter now has open time recommendations based on user behavior and affinities.

Early performance testing shows improvements in open and click-through rates for email content that was personalized using

  • Salesforce Marketing Cloud Personalization recipes.

  • Segmented groups can be easily analyzed based on auction categories and customer behaviors.

    Our client can drive greater impact, engagement, and customer advocacy using personalized email content.

    Salesforce Marketing Cloud Personalization will help our client increase open rates with Open Time Email recommendations.

    With real-time visual reporting on consumer behavior performance tracking, they can now make better decisions based on customer data.

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