Centrica’s Partner Experience Upgrade That Drove Global Sales

Partner growth was a strategic priority, but the ecosystem didn’t match the ambition for an energy solutions provider. Partners were expected to sell, collaborate, and grow revenue, yet onboarding felt inconsistent and sales logging depended on where they were and what tools they had access to. For a global energy solutions provider operating across regions and partner types, this friction added up quickly.

Without a single place to onboard partners, track sales, or collaborate with internal teams, scaling the partner program became harder than it needed to be. The business needed a way to remove friction for partners, while giving sales and marketing teams the structure and visibility required to grow.

Our client, Centrica helps organisations take advantage of the changing energy landscape by building intelligent end-to-end solutions to power their performance, resilience and business vision.

Centrica was a part of a fast-changing landscape and wanted to launch a partner programme to support their Sales and Marketing functions.. As the organization prepared to launch a new partner program, it became clear that traditional, manual processes would not scale.

Ascendion designed and delivered a centralized partner platform that brought structure, personalization, and flexibility into one seamless experience. The foundation was simple: make it easy for partners to succeed, and easy for the business to scale. 

We implemented Salesforce Cloud and Experience Cloud for the client. Personalized onboarding journeys were created for different partner types, formalizing onboarding for the first time and ensuring every partner started with clarity and confidence. Once onboarded, partners gained secure, role-based access to a shared platform where they could collaborate with internal teams, access product information, and log sales anytime, from anywhere. 

Education was built directly into the experience, giving partners easy access to product documentation that encouraged upselling and deeper engagement. Direct access to account owners ensured faster issue resolution and stronger working relationships. 

Together, the platform transformed how partners and internal teams worked, removing friction, improving alignment, and enabling revenue-focused collaboration at scale.