AI That Delivers: Better CX, Automated Support, Smarter Shopping

A leading online retailer specializing in health-conscious and dietary-specific food products sought to enhance its customers’ experiences. With a vast selection catering to various dietary requirements—including vegan, gluten-free, and organic options—the company aimed to provide customers with a seamless shopping experience while promoting healthier choices.
The retailer faced the challenge of increasing average basket size while ensuring customers received tailored product recommendations based on their dietary preferences. Additionally, the customer support team was handling a high volume of queries regarding product suitability, ingredients, and dietary compatibility, which impacted efficiency and response times.
Deliver AI-powered product recommendations based on individual dietary needs
To address these challenges, the retailer partnered with Ascendion to implement Salesforce Agentforce. This AI-powered service agent was designed to:
Our approach used AI to personalize, support, and streamline the shopping experience across every customer touchpoint:
We integrated Agentforce with the retailer’s product catalog of over 50,000 products and customer data. This enabled complementary and alternative product suggestions based on dietary preferences, which encouraged larger baskets.
With AI now handling routine queries about allergens, ingredient lists, and suitability for specific diets, the burden on human agents was reduced.
Through AI chat and automated support, customers received instant responses and tailored suggestions, enhancing engagement and satisfaction.

Trusted by Clients. Respected by Partners.

Clients cite strong leadership, responsiveness, and reliable delivery. Partners point to engineering depth, SME coverage, and a steady focus on outcomes over activity.

Business Impact

Since the solution implementation, the retailer has seen significant early trends and projected benefits

Expected 15-20% increase in average basket size due to more relevant product recommendations.

Enhanced customer satisfaction, with faster response times and tailored shopping experiences, leading to increased repeat purchases.

Improved operational efficiency, allowing human agents to focus on complex queries and customer relationship-building.

By leveraging Agentforce, the retailer transformed their customer experience strategy, aligning AI-driven insights with customer needs. The implementation not only improved efficiency but also drove revenue growth through intelligent product recommendations. As AI capabilities continue to evolve, the company is well-positioned to lead the way in personalized online grocery shopping.

Published

Share

Related Client Outcomes

Insights and Impact

Case Study

Legacy Modernisation saved 45% costs

INSIGHTS

Humans at the Wheel of Agentic Change

Insights and Impact

BSFI Case Study

FinTech Leader Enjoys 40% Faster Digital Service Rollouts

Healthcare Case Study

Medicare Enjoys 60% Faster Onboarding

Insights and Impact

PODCAST

CEO, The Chief AI Officer

INSIGHTS

AI Performance vs. AI That Works

Insights and Impact

HFS Horizon

Ascendion Named a Market Leader in HFS

HFS Horizon

Ascendion Named a Market Leader in HFS

Insights and Impact

PODCAST

The Carbon + Silicon Era

INSIGHTS

Modernizing a 40-year-old banking platform with GenAI innovation