Ascendion Powers Infopro’s Unified Pricing and Processes For Greater Efficiency

Growth brought opportunity, but it also brought complexity. As our client, Infopro, a global information provider, expanded their across regions, brands, and revenue models, its systems struggled to keep up. Sales, customer service, marketing, and finance teams operated on different platforms, each with its own processes and data. Gaining a complete picture of customers or revenue required manual work, reverse engineering reports, and reconciling conflicting information.

Pricing varied by region, customer service lacked a formal case management system, and the existing CRM offered little automation. Teams spent more time managing systems than analysing performance or improving customer experiences. Infopro needed a way to simplify complexity, standardise operations, and gain a single, reliable view of its global business.

Ascendion led Infopro’s end-to-end CRM transformation, bringing sales, service, and marketing data onto a single Salesforce platform. Sales Cloud and Salesforce CPQ replaced the legacy CRM, enabling structured sales workflows and standardised pricing across regions. CPQ simplified complex product and pricing models, while automated reporting delivered accurate insights company-wide.  Service Cloud replaced manual Outlook-based case handling, giving customer service teams a structured platform to manage relationships, identify common issues, and analyse trends. HubSpot was integrated with Salesforce to connect marketing engagement directly with sales and service activity, creating a unified view of customer interactions. 

The result was a scalable, automated platform designed to support efficient operations, consistent pricing, and data-driven decision-making across Infopro’s global business.