Unified CRM and CPQ Drive Scalable Global Growth at Technetix

Global growth brings complexity; especially when sales teams operate across regions, systems, and processes. For technology manufacturers operating at scale, consistency and visibility are essential to sustaining momentum.

Technetix, a global leader in Distributed Access Architecture (DAA) and fiber-to-the-home (FTTx) technology, sells more than 114 million products annually across over 70 countries. Despite this reach, sales teams relied on Excel spreadsheets, local CRMs, and manual quoting processes that varied by region. As growth accelerated, these fragmented tools created inefficiencies, misalignment between teams, and limited visibility into pipeline and performance.

To support ambitious expansion goals and operate as one global sales organization, Technetix needed a unified, scalable CRM platform that could standardize processes, automate quoting, and deliver real-time insight across sales and marketing.

Ascendion implemented Salesforce Sales Cloud to replace fragmented systems and establish a single global platform for sales operations. The solution delivered a centralized view of pipeline, accounts, and sales activities, enabling leadership and regional teams to operate with consistent processes and shared visibility. Intuitive dashboards and reporting provided real-time insight into performance, forecasting, and opportunities across markets.