Paul Roehrig, Ascendion’s Chief Strategy and Marketing Officer, authored an article on the transformative evolution of Global Capability Centers (GCCs) into AI-powered Generative Capability Centers (GCCAI). Shifting away from traditional cost-arbitrage models, GCCs are now poised to drive enterprise value through AI-led innovation, agility, and enhanced risk reduction. The article, published in Analytics Insight, outlines how emerging technologies are reshaping IT operations, HR, and business processes, setting the stage for GCCs to become engines of global optimization and strategic co-innovation.