The GCC model is at an inflection point. Labor arbitrage alone is no longer enough. This Everest Group and Ascendion report examines what it takes to evolve from a cost center to an AI-powered value engine — and what most GCCs are still getting wrong.
Why nearly 70% of GCCs are running out of runway, and only ~5% are demonstrating measurable AI outcomes
How AI-native GCCs unlock a 4–10× total arbitrage multiplier beyond cost savings alone
What the new GCC value equation looks like: productivity × innovation × speed × talent
Why ~90% of leading GCCs now prefer external partners for AI adoption, and how to orchestrate for impact
Five imperatives for GCC leaders to act on over the next 18 months
Clients cite strong leadership, responsiveness, and reliable delivery. Partners point to engineering depth, SME coverage, and a steady focus on outcomes over activity.
